Frequently Asked Questions


  • Why should my organization become a DATUM Subscriber?

    If you are a manufacturer, Datum will provide you with the capability to consolidate all product information and images in one place and make it available to your internal users and also to your trading partners. If you are a distributor, retailer or operator; Datum will provide you with the capability to receive product information and images using one process. Datum will also make the product information available to your internal systems and users.

  • Who provides the product information found in DATUM Showcase?

    CPG product manufacturers and other product promotional organizations provide product information for DATUM Showcase. Many manufacturers publish to Datum via the GDSN, but some maintain it directly in Datum.

  • What can I do if I don’t find the products I want?

    You can ask the manufacturer to publish those products to Datum.